SocialMedia Marketing Outline

Course Duration: 3 Months

  1. ● Lesson 1: Overview of Social Media Marketing
    • ○ Definition of Social Media Marketing
    • ○ Importance of Social Media Marketing in today’s business landscape
    • ○ Comparison between Traditional Marketing and Social Media Marketing
    • ○ Understanding digital consumer behavior
    ● Lesson 2: Components of Social Media Marketing
    • ○ Search Engine Optimization (SEO)
    • ○ Content Marketing
    • ○ Social Media Marketing (SMM)
    • ○ Email Marketing
    • ○ Pay-Per-Click (PPC)
    • ○ Affiliate Marketing
    • ○ Influencer Marketing
    • ○ Conversion Rate Optimization (CRO)
  2. ● Lesson 3: Setting Up a Social Media Marketing Campaign
    • ○ Defining marketing goals
    • ○ Identifying target audience
    • ○ Creating a value proposition
    • ○ Budgeting and resource allocation

  1. ● Lesson 1: Website Design & Development Essentials
  2. ○ The role of a website in Social Media Marketing
  3. ○ Responsive design and mobile optimization
  4. ○ User experience (UX) and User interface (UI) design
  5. ○ Website analytics (Google Analytics, Heatmaps)
    6. ● Lesson 2: Content Marketing Strategy
  6. ○ Importance of content in Social Media Marketing
  7. ○ Types of content (blog posts, videos, infographics, etc.)
  8. ○ Creating a content calendar
  9. ○ Storytelling in Social Media Marketing
  10. ○ Evergreen content vs. timely content
    11. ● Lesson 3: Search Engine Optimization (SEO)
  11. ○ Introduction to SEO
  12. ○ On-page vs. Off-page SEO
  13. ○ Keyword research and tools
  14. ○ Link building strategies
  15. ○ Technical SEO: site speed, mobile-friendliness, and crawlability
  16. ○ Measuring SEO success (Rankings, Traffic, Conversion)

  1. ● Lesson 1 : Understanding Social Media Platforms

    • ○ Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
    • ○ Choosing the right platforms for your brand
    • ○ Creating a social media strategy
    • ○ Importance of consistency and engagement

  2. ● Lesson 2 : Content Creation for Social Media

    • ○ Visual content creation (images, videos, infographics)
    • ○ Writing engaging captions
    • ○ Social media storytelling and brand voice
    • ○ User-generated content and leveraging influencers

  3. ● Lesson 3 : Paid Social Media Advertising

    • ○ Creating social media ad campaigns
    • ○ Targeting options (location, interests, demographics)
    • ○ Budgeting for social media ads
    • ○ Analyzing ad performance (reach, engagement, conversion)

  1. ● Lesson 1 : Introduction to PPC

    • ○ Understanding Pay-Per-Click advertising
    • ○ Popular PPC platforms (Google Ads, Bing Ads, Social Media Ads)
    • ○ Difference between search and display advertising

    2. ● Lesson 2: Google Ads Fundamentals

    • ○ Creating Google Ad campaigns
    • ○ Keyword targeting and bidding strategies
    • ○ Writing effective ad copy
    • ○ Landing page optimization for ads
    • ○ Monitoring and optimizing ad performance

  3. ● Lesson 3 : Advanced PPC Strategies

    • ○ Retargeting campaigns
    • ○ Dynamic search ads
    • ○ Google Shopping ads
    • ○ Conversion tracking and analysis

  1. ● Lesson 1: Introduction to Email Marketing

    • ○ Importance of email marketing in digital strategies
    • ○ Email marketing platforms (Mailchimp, Constant Contact, etc.)
    • ○ Building and segmenting email lists
    • ○ GDPR and email marketing compliance

  2. ● Lesson 2: Crafting Effective Email Campaigns

    • ○ Writing compelling subject lines○ Writing compelling subject lines
    • ○ Designing engaging email templates
    • ○ Personalization in email marketing
    • ○ A/B testing email campaigns

  3. ● Lesson 3 : Email Analytics and Automation

    • ○ Email campaign performance metrics (Open rate, CTR, Conversion)
    • ○ Email automation tools and techniques (drip campaigns, transactional emails)
    • ○ Building customer journeys through email automation
    • ○ List hygiene and maintaining engagement

  1. ● Lesson 1 : Introduction to Social Media Marketing Analytics

    • ○ Importance of data-driven decision-making
    • ○ Key metrics in Social Media Marketing (ROI, ROAS, CTR, etc.)
    • ○ Tools for analytics (Google Analytics, Hotjar, SEMrush)

  2. ● Lesson 2 : Conversion Rate Optimization (CRO)

    • ○ Understanding CRO and its importance
    • ○ A/B testing strategies
    • ○ Optimizing landing pages for higher conversions
    • ○ Funnel analysis and customer journey mapping

  3. ● Lesson 3 : Advanced Analytics and Reporting

    • ○ Creating dashboards for reporting
    • ○ Analyzing user behavior and demographics
    • ○ Predictive analytics and future trends
    • ○ Presenting data to stakeholders

  1. ● Lesson 1 : Introduction to Influencer Marketing

    • ○ What is Influencer Marketing?
    • ○ Finding the right influencers for your brand
    • ○ Building influencer partnerships
    • ○ Measuring the success of influencer campaigns

  2. ● Lesson 2 : Affiliate Marketing

    • ○ Understanding affiliate marketing and its benefits
    • ○ Setting up an affiliate program
    • ○ Recruiting and managing affiliates
    • ○ Tracking affiliate performance and payouts

  1. ● Lesson 1 : Building a Social Media Marketing Strategy

    • ○ Setting goals and KPIs for Social Media Marketing
    • ○ Integrating various Social Media Marketing channels
    • ○ Budgeting for Social Media Marketing
    • ○ Creating a marketing calendar and timeline

  2. ● Lesson 2 : Managing Social Media Marketing Campaigns

    • ○ Project management tools for Social Media Marketing
    • ○ Managing teams and resources
    • ○ Working with agencies and freelancers
    • ○ Evaluating and optimizing ongoing campaigns

  3. ● Lesson 3: Case Studies and Industry Examples

    • ○ Analysis of successful Social Media Marketing campaigns
    • ○ Lessons from failed campaigns
    • ○ Sector-specific Social Media Marketing strategies (e-commerce, SaaS, B2B, etc.)
    • ○ Emerging trends and future directions in Social Media Marketing

  1. ● Lesson 1 : Getting Certified in Social Media Marketing

    • ○ Overview of popular Social Media Marketing certifications (Google Ads, HubSpot, Facebook Blueprint)
    • ○ Preparation strategies for certification exams
    • ○ Benefits of certification for career advancement

  2. ● Lesson 2: Building a Social Media Marketing Portfolio

    • ○ Showcasing Social Media Marketing work (campaigns, content, analytics)
    • ○ Using Social Media Marketing tools for career growth
    • ○ Networking and personal branding in Social Media Marketing
    • ○ Leveraging LinkedIn for professional opportunities

  3. ● Lesson 3 : Freelancing and Agency Work

    • ○ Starting a career as a Social Media Marketing freelancer
    • ○ Building a client base and portfolio
    • ○ Navigating the challenges of freelance work
    • ○ Working in Social Media Marketing agencies