Shopify Course Outline

Course Duration: 3 Months

  1. Overview of E-commerce
  2. Introduction to Shopify and its Benefits
  3. Types of E-commerce Businesses
  4. Shopify Success Stories
  5. Setting Up a Shopify Account
  6. Navigating the Shopify Dashboard

  1. Store Setup and Customization
  2. Choosing and Setting Up Themes
  3. Customizing Store Layout
  4. Adding Business Information (Address, Currency, etc.)
  5. Configuring Payment Gateways (PayPal, Stripe, etc.)
  6. Setting Up Shipping Options
  7. Tax Settings and Management

  1. Understanding Product Categories
  2. Adding Products to Shopify
  3. Product Titles and Descriptions
  4. Pricing Strategies
  5. Product Images and Variants
  6. Managing Inventory and Stock Levels
  7. Creating Collections for Products
  8. Importing Products via CSV or Oberlo (for dropshipping)
  9. Product SEO: Optimizing Product Pages for Search Engines

  1. What Are Shopify Apps?
  2. Exploring the Shopify App Store
  3. Must-Have Shopify Apps for Store Optimization
  4. Installing and Managing Apps (SEO, Email Marketing, Reviews)
  5. Integrating Social Media with Shopify
  6. Connecting Shopify with Google Analytics

  1. Overview of Shopify Themes
  2. Customizing Themes with Shopify Editor
  3. Introduction to Shopify Liquid (Advanced Customization)
  4. Designing the Homepage, Product Pages, and Checkout Pages
  5. Responsive Design for Mobile Users
  6. Adding Banners, Sliders, and Promotional Sections

  1. Basics of SEO for E-commerce
  2. Optimizing Shopify Store for Search Engines
  3. Meta Titles and Descriptions
  4. Keyword Research
  5. Image Optimization
  6. Blogging for Shopify Stores
  7. Marketing Strategies for Shopify (Email, SMS, Social Media)
  8. Introduction to Shopify's Built-in Marketing Tools
  9. Running Google Ads and Facebook Ads for Shopify

  1. Understanding the Shopify Order Dashboard
  2. Processing Orders and Fulfilling Shipments
  3. Managing Returns and Refunds
  4. Customer Communication and Support
  5. Setting Up Automatic Notifications (Order Confirmation, Shipping)
  6. Building a Customer Loyalty Program

  1. Shopify Analytics Overview
  2. Monitoring Sales Reports
  3. Tracking Customer Behavior and Conversion Rates
  4. Google Analytics for Shopify Stores
  5. Understanding Abandoned Carts and Recovery Strategies
  6. Sales Funnel Analysis

  1. Introduction to Dropshipping
  2. Finding Dropshipping Suppliers (Oberlo, AliExpress)
  3. Importing Dropshipping Products to Shopify
  4. Setting Pricing and Margins
  5. Managing Shipping for Dropshipping Stores
  6. Automating Dropshipping Fulfillment

  1. Creating a Multi-Language or Multi-Currency Store
  2. Expanding to Global Markets
  3. Running Affiliate Marketing Programs with Shopify
  4. Building Subscription-Based Businesses
  5. Shopify POS (Point of Sale) Setup for Physical Stores

  1. Finalizing Store Design and Product Listings
  2. Creating and Running a Marketing Campaign (Facebook/Google Ads)
  3. Setting Up Abandoned Cart Recovery
  4. Final Review and Testing Before Launch
  5. Post-Launch Strategies for Scaling Your Business