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Shopify Course Outline
Course Duration: 3 Months
Module 1 : Introduction to E-Commerce & Shopify
Overview of E-commerce
Introduction to Shopify and its Benefits
Types of E-commerce Businesses
Shopify Success Stories
Setting Up a Shopify Account
Navigating the Shopify Dashboard
Module 2 : Setting Up Your Shopify Store
Store Setup and Customization
Choosing and Setting Up Themes
Customizing Store Layout
Adding Business Information (Address, Currency, etc.)
Configuring Payment Gateways (PayPal, Stripe, etc.)
Setting Up Shipping Options
Tax Settings and Management
Module 3: Product Management
Understanding Product Categories
Adding Products to Shopify
Product Titles and Descriptions
Pricing Strategies
Product Images and Variants
Managing Inventory and Stock Levels
Creating Collections for Products
Importing Products via CSV or Oberlo (for dropshipping)
Product SEO: Optimizing Product Pages for Search Engines
Module 4: Shopify Apps and Integrations
What Are Shopify Apps?
Exploring the Shopify App Store
Must-Have Shopify Apps for Store Optimization
Installing and Managing Apps (SEO, Email Marketing, Reviews)
Integrating Social Media with Shopify
Connecting Shopify with Google Analytics
Module 5: Designing Your Shopify Store
Overview of Shopify Themes
Customizing Themes with Shopify Editor
Introduction to Shopify Liquid (Advanced Customization)
Designing the Homepage, Product Pages, and Checkout Pages
Responsive Design for Mobile Users
Adding Banners, Sliders, and Promotional Sections
Module 6: Shopify SEO and Marketing
Basics of SEO for E-commerce
Optimizing Shopify Store for Search Engines
Meta Titles and Descriptions
Keyword Research
Image Optimization
Blogging for Shopify Stores
Marketing Strategies for Shopify (Email, SMS, Social Media)
Introduction to Shopify's Built-in Marketing Tools
Running Google Ads and Facebook Ads for Shopify
Module 7: Managing Orders and Customer Relations
Understanding the Shopify Order Dashboard
Processing Orders and Fulfilling Shipments
Managing Returns and Refunds
Customer Communication and Support
Setting Up Automatic Notifications (Order Confirmation, Shipping)
Building a Customer Loyalty Program
Module 8: Analytics and Reporting
Shopify Analytics Overview
Monitoring Sales Reports
Tracking Customer Behavior and Conversion Rates
Google Analytics for Shopify Stores
Understanding Abandoned Carts and Recovery Strategies
Sales Funnel Analysis
Module 9: Shopify Dropshipping
Introduction to Dropshipping
Finding Dropshipping Suppliers (Oberlo, AliExpress)
Importing Dropshipping Products to Shopify
Setting Pricing and Margins
Managing Shipping for Dropshipping Stores
Automating Dropshipping Fulfillment
Module 10: Advanced Shopify Strategies
Creating a Multi-Language or Multi-Currency Store
Expanding to Global Markets
Running Affiliate Marketing Programs with Shopify
Building Subscription-Based Businesses
Shopify POS (Point of Sale) Setup for Physical Stores
Module 11: Final Project: Launching Your Shopify Store
Finalizing Store Design and Product Listings
Creating and Running a Marketing Campaign (Facebook/Google Ads)
Setting Up Abandoned Cart Recovery
Final Review and Testing Before Launch
Post-Launch Strategies for Scaling Your Business